Ethics is a huge part of society and to every human being. It goes into what some individual thinks is right or wrong, and the moral principles that determine their behavior and actions in any given situation. On this subject of ethics, I chose to further expand on the blog post written by Kat Vidic. … Continue reading Response to Animal Research
When conducting market research, you want to gather as much information as possible to fix or improve a problem within your business or company. You always want your research to be successful, however there are a few boundaries and limitations when it comes to conducting research. In this blog, I will be discussing some of … Continue reading Potential Boundaries and Limitations with Market Research
One time or another, everyone has been asked to do a survey, whether it be for a class or for a specific product. Most of the time, people do not like participating in surveys because they think their opinion won’t be considered or they just don’t want to take the time to fill it out. … Continue reading Evaluative Surveys
Qualitative research is collected through a wide range of open ended questions that help a company or business gain information on a current problem they may be having. You can find out qualitative data by conducting focus groups, having one-on-one interviews with employers of the company and their consumers, or handing out surveys. It ultimately … Continue reading Qualitative Research
This week’s blog will be about focus groups! Focus groups can help companies and businesses find out information about issues consumers may be having with them, as well as positive information the consumer enjoys or likes. Our Market Research class was given a video to watch on a focus group session discussing airline travel. It … Continue reading Focus Groups
When most people hear the word “data”, they think of boring number-crunching, graphs, and sitting at a computer all day analyzing information. However, data is much more than that after a documentary I watched in Market Research class. The documentary was called “Big Data Revolution”, and I was absolutely amazed at what I saw and … Continue reading “Big Data” and Why It’s So Big
Hello, everyone! I am back with my second blog post! For this particular blog, I will be discussing the recent presentation I attended at the Wesleyan Library to learn more about the resources available when conducting market research. In my Market Research class, two groups were each assigned the same company to do research on. … Continue reading Library Presentation on Market Research
I would like to introduce myself and welcome you to my very first blog! My name is Kelsey Jeffries and I am a senior at West Virginia Wesleyan College in Buckhannon, West Virginia. I am working very hard to receive my Bachelor’s Degree in Marketing. I will be graduating in May and hopefully be working … Continue reading A Little Bit About Me!