Focus Groups

This week’s blog will be about focus groups! Focus groups can help companies and businesses find out information about issues consumers may be having with them, as well as positive information the consumer enjoys or likes. Our Market Research class was given a video to watch on a focus group session discussing airline travel. It … Continue reading Focus Groups

“Big Data” and Why It’s So Big

When most people hear the word “data”, they think of boring number-crunching, graphs, and sitting at a computer all day analyzing information. However, data is much more than that after a documentary I watched in Market Research class. The documentary was called “Big Data Revolution”, and I was absolutely amazed at what I saw and … Continue reading “Big Data” and Why It’s So Big